In recent decades, Crocin, the active compound in saffron, has garnered significant attention, solidifying its pivotal role in various industries. Here's a snapshot of its emergence and influence:

With its gorgeous color and distinct flavor, this ancient spice is worth the price tag. You may have seen saffron included on a list of ingredients and wondered, "What is saffron, and why is it so expensive?" when you pick it up at the grocery store. Saffron is often referred to as "red gold," for good reason—it's the world's most expensive spice, retailing for anywhere from $10 to $20 for a gram of the real stuff. It has a subtly sweet, hard-to-pin-down flavor and is a natural food dye. It's the key to unlocking the brilliant golden color of classic dishes such as bouillabaisse, risotto alla Milanese, and Spanish paella.